Nike New Ad Will Restore Your Faith in Girl Power

Nike has come up with a new ad which is sure to bring happy tears in every woman’s eyes. ‘Dream crazier’ celebrates woman power in the field of sport and takes us through the journey of how women are changing the face of a domain which is highly considered as a male-dominated realm. Released in the 91st Oscar Awards this year, the ad features groundbreaking female athletes who have done away with the shackles of stereotypes and have went on to prove that when it comes to sports, women are no less than men.

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Serena Williams headlines the ad and it also features Olympic gymnast Simone Biles, the U.S. Women’s National Soccer Team, Olympic snowboarder Chloe Kim, San Antonio Spurs assistant coach Becky Hammon, former WNBA sports-star Lisa Leslie, and many other trailblazing woman athletes.

It starts off with how women are often reduced to labels like ‘hysterical’, ‘drama queen’, ‘crazy’ when they even think of doing something unconventional; for having dreams. They have to deal with misogynistic and sexist remarks on a daily basis. If they stand up for their rights, they are ‘unhinged’, ‘attention seeking’, ‘immoral’, and what not.

Keep the Fire of Feminism Burning

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Nike co-founder Bill Bowerman has a firm belief that “if you have a body, you are an athlete.” This sentiment is baked into the brand’s manifesto. So . . . we’ll be right back. Current status: lacing up our sneakers to run, walk, jump, spin, lift, kick, punch, skate, throw, hit . . . no matter what it is, we’re ready to just do it.”

But what we must keep in mind is feminism was born when women just couldn’t handle this suppression anymore. Thanks to all these labels, the female race finally decided to look patriarchy straight in the eye and go on being ‘crazy’. The Nike ad takes us back to those days when a woman boxer or a runner was synonymous to being ‘crazy’. The ad also highlights Serena Williams’ struggle to be an athlete and her story of bagging 23 grand slams, giving birth to a baby and returning to the tennis court.

Although times are changing and women are getting equal opportunities, we still have a long way to go in making the world truly an all-gender-friendly space. And until we ‘crazy’ people don’t make gender equality a norm in every sphere of life, this battle is on and ain’t nobody backing off!

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