Try saying ‘What’s up’ in Sanskrit. Can’t do it? You’re not the only one. However, you can count on the good old Patanjali brand for this one. Why?
On 30th May, the one and only Baba Ramdev led Patanjali firm announced its entry in the social media sector by announcing Kimbho, an instant messaging app. They’re not just venturing into social media, but the brand is entering a segment which is well and truly owned by Facebook-led WhatsApp, having a 200-million-user kitty. Good luck Baba!
Here’s what you need to know about the app:
- What’s up with Kimbho?
Kimbho is a Sanskrit phrase which is commonly used to ask about one’s well being. Ergo, it is the Sanskrit equivalent of ‘kaise ho’ or ‘hello, how are you’.
A Patanjali spokesperson explained via Twitter: “Kimbho is used in Sanskrit for asking someone’s well-being. Like we say – Kimbho bhaiya; means how are you and what is happening? Now India will speak Kimbho, now India will ask kimbho.”
- First time’s the charm? Oops
Kimbho app was originally launched on May 30th, only to be taken down in under 24 hours on account of ‘technical glitches’. However, it was further announced on Independence Day that the app will come back with a bang laden with some never-before-seen features.
- The Arch Nemesis
Just like its arch rival WhatsApp, Kimbho supports photos, videos, stickers, doodles, GIFs, to name a few. The app claims that its multimedia support is exactly like, if not inferior to, WhatsApp.
- Videos Galore!
The latest entry in the Patanjali family supports video chatting as well, apart from the basic group chatting. That being said, the capacity to make video calls is still an ambiguous territory.
- Where are you?
The app offers location support allowing users to share their whereabouts on a real time basis with friends and family.
- Encryption For Everyone
When it was originally released, the app claimed to have AES in its repertoire. AES is basically an end-to-end encryption methodology using which only the sender and the receiver of a particular message are able to see the content that has been shared. Just in case the message is intercepted by a third party, it will appear in an encrypted format.
- Ghost Chats
Say what? The messages marked with this feature will disappear within seconds i.e. auto deletion.
- Always Room For A Quickie
Hold your horses people! We’re talking about a feature wherein the application will adjust itself or preset messages in some cases, so that the user doesn’t feel the need to type over and over again.
- Access Granted
Just like WhatsApp, Kimbho will require access to phone, contacts, photos, multimedia, mic, camera, etc.
- Kimbho Premiere
On the day of the initial launch, the company claimed that the app witnessed over 10,000 downloads in the first 3 hours itself during the trial version release on the App Store and Google Play Store.
But why messaging after all? The question should be, why not? India is hands down the world’s fastest growing economy with a customer base of 1.3 billion users.